Online shopping being only for women is a common misconception, as more and more men are increasingly buying stuff online. It does make sense when you think about it, as city traffic is only getting worse, and nothing beats the convenience of home delivery. With the fact that Filipino men are becoming more open to online shopping, Southeast Asian mobile shopping app Shopee has announced their expansion of men’s products in their catalog.
Macy Castillo, Shopee’s Head of Commercial Business shares, “Apart from gadgets that are widely popular no matter the age, the shopping behavior of men in the Philippines differ based on age groups. Men aged between 20 and 24 are trend conscious and have lower spending power, but shop more often, buying more Fashion and Accessories. Men between 25 to 30 spend a bit more on Wellness, Hobbies and Sports items; while men between 31-35 who have higher purchasing power, buy from our Toys, Kids and Babies category as well as Men’s Skincare. We see our dads buying baby bottles and face creams — products that they are not usually seen buying in public!”
Shopee’s male-oriented product expansion include gadgets, tech accessories, and wellness items from trusted brands like HP, SanDisk, Promate, and Belo.
Joharrah Aviles, Promate’s E-Commerce Director of Southeast Asia adds, “Shopee is the perfect shopping app for our brand. Not only is it convenient and hassle-free, but it is also highly social in nature, which helps us a lot in communicating with our customers.”
Belo Men Brand Manager Mario Garcia says, “With Shopee, we can tap more consumers for Belo Men. It enables us to reach out to our customers and help them with their needs and concerns. We are very happy with our partnership!”
Shopee is available at the App Store and Google Play Store. For more information about Shopee, visit www.shopee.ph.
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