HoYo FEST 2025 Coming Soon To Philippines

HoYo FEST has been a cementing event for local fans and players of HoYoverse games. It has fostered a physical community where people can geek about their favorite characters and story events in person. The community gets to experience a lot of exhibits prepared by the HoYoverse team and enjoy booths that were setup by different partners and cosplayers.

Last year’s HoYo FEST featured playable demos of now-released favorites Zenless Zone Zero and Honkai Star Rail, as well as exhibits featuring Honkai Impact 3rd, Genshin Impact, and Tears of Themis. By far, the most popular area was the merchandise booth, dominating almost a third of the overall space and the source of the long lines.

HoYo FEST 2025

With the announcement of HoYo FEST 2025, we expect an even bigger event. This year, HoYo FEST will be held at the SMX Convention Center Hall 3 and will run from July 24-27, 2025. The SMX Convention Center is a HUGE venue in the Philippines with a floor space of around 17,710 square meters per hall. That’s a really huge place to host the HoYo FEST which means more space for everyone and more exhibits and activities to experience. Hopefully this year, HoYo will devote a sizeable amount of space to accommodate the long lines that will focus on the merch area.

This year’s HoYo FEST will also be a great chance for aspiring artists and cosplayers to put themselves out there and get noticed! The HoYoverse Team is currently looking for people who want to let themselves be known! Here are the following links for you to register and showcase your art!

Artist Alley Application
Open Stage Performance Application
Cosplay Showcase Application
Fan Art Showcase Application

We am really excited for this year’s HoYo FEST as we have a bigger venue, a bigger event, and more activities planned. As massive HoYo gamers who play their games, we are looking forward to a great show and for the community to once again come together to celebrate a shared love for the brand.

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Neal Errol Bulawan