HyperX , the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the
debut of its first VTuber, “Himura Kuraudo”, also known as Kura. As the newest member of HyperX’s growing
team of brand ambassadors, Kura will be streaming a variety of content on HyperX’s Twitch channel regularly
on Wednesdays at 11 a.m. PST.
VTubing originated in Japan in the mid-2010s and grew in popularity in early 2020 during the pandemic,
representing a genre of content creation presenting as a virtual avatar. The brand understands the importance of
this community and the positive impact it has made on online content creators. Fueled by independent content
creators globally, this digital world has provided a safe space for creators to build confidence, embrace their
inner selves and show creativity through their own avatars. The idea and creation of Kura is a direct reflection
of HyperX’s efforts to embrace all gamers, online creators, and fans alike. HyperX looks forward to connecting
with the community even more via Kura.
HyperX presents VTuber Kura!
“I’m excited to work with HyperX and be a part of their growing family. To be brought into this space of
immense creativity and uniqueness with my very own persona created in such an authentic way is truly
humbling,” said Kuraudo, or Kura for short. “I’m thrilled to be a part of an organization that values inclusivity and
aims to make a positive impact on others and looks forward to collaborating with others and connecting with
fans on my journey.”
During the creation of Kura, like other VTubers, her personality and speaking style were an important part of
the creative process to be authentic in the community. Aiming to develop a high-quality avatar with
unique characteristics, the brand understood the complexity of this project and brought in several independent
artists to help create Kura, including well-known illustrator and designer Rosuuri who has a distinct and
recognizable style. In addition, the freelance group Iron Vertex took the lead in rigging the model illustration,
bringing Kura to life with a variety of animated facial expressions and movement details.
In addition, naming Kura wasn’t taken lightly as the HyperX team wanted to align with company values, the
HyperX brand and its gaming community. The romaji pronunciation of the name “Kuraudo” is “cloud” in
reference to HyperX’s first notable headset, Cloud. Kura’s last name “Himura” means “dark red, scarlet” and
“town, village,” which correlates with the brand’s colors and its humble beginnings. Kura, will embody the
spirit of the brand’s tagline, “We’re All Gamers,” through the content she creates. Created to connect with people
who have common gaming interests while also promoting positivity, inclusivity and kindness within the
community, Kura is ready to start this journey as HyperX’s first VTuber.
JD Pablo Editor-in-Chief
JD Pablo is the current Editor-in-Chief of twenty8two. Enjoys video games, pizza, banana bread, and tea. Takes coffee black.
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